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  1. #1
    VICE's Avatar
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    does hype ruin everything it touches?

    or is it better in the long term?

    Thanks to Cake~


  2. #2
    Formerly Big Mom Tyrion Lannister's Avatar
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    Sometimes hype is bad because it can lead to big disappointment but sometimes it's good too get people excited for something that is actually worth watching.

  3. #3
    48 Laws of Power Alex D. Boss's Avatar
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    I'm done with the hype.


  4. #4
    Skraawwk!! Makenzye's Avatar
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    Just depends on what it's hyping. Hype doesn't dissuade or attract me to something, or at least I don't think it does.


    But I've read/watched many a hyped thing I felt was great as well as the opposite.

  5. #5
    It only ruins manga for me if it is used frequently in nearly every chapter trying to create suspense.


  6. #6
    Ichiryuu's Avatar
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    No, it can be good or bad, but it's not always bad.

    RIP Chester, you'll always be loved and missed.




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  7. #7
    King of Explodo-Kills DoflaMihawk's Avatar
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    I care little for hype. Someone may hype a tv show up because all their friends are doing the same thing and they want to join the popular crowd. Then this builds up until all of Facebook or Twitter or whatever are raving about how amazing this show is and it becomes impossible to ignore them.

    So usually I'll just watch the show before the hype machine can convert me too and come to my own conclusion.

  8. #8
    ◤ wazzup Ozymandias's Avatar
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    it doesn't ruin anything unless you blow your expectations out of proportion

    ''hype'' is only an indication of people's appreciation for a work's content, you either enjoy something or you don't

    also @VICE; you should know better than to post threads of this kind in the Theater, this goes in the main section smh


  9. #9
    Skraawwk!! Makenzye's Avatar
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    Let me back my statement up a bit and clarify.


    I don't mind it when regular old joe types hype up something. I DO mind it when a company does. Hard to sometimes tell when people are being influenced by corporate hype, but the reason I do not like corporate hype has everything to do with how it manipulates someone into feeling like they're missing out with something on an artificial level.


    An example of "good" hype would be a friend or community hyping a continuing ongoing comic like Saga and so I feel like I am actually missing out on something.

    An example of "bad" hype would be Marvel telling me Civil War II is the event of the summer and it's going to be great and it needs to be read and that it has a ton of superstars and complex story.

  10. #10
    Ichiryuu's Avatar
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    Quote Originally Posted by Makenzye View Post
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    Let me back my statement up a bit and clarify.


    I don't mind it when regular old joe types hype up something. I DO mind it when a company does. Hard to sometimes tell when people are being influenced by corporate hype, but the reason I do not like corporate hype has everything to do with how it manipulates someone into feeling like they're missing out with something on an artificial level.


    An example of "good" hype would be a friend or community hyping a continuing ongoing comic like Saga and so I feel like I am actually missing out on something.

    An example of "bad" hype would be Marvel telling me Civil War II is the event of the summer and it's going to be great and it needs to be read and that it has a ton of superstars and complex story.
    but what if said company lives up to the hype?

    RIP Chester, you'll always be loved and missed.




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  11. #11
    Skraawwk!! Makenzye's Avatar
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    Quote Originally Posted by Ichiryuu View Post
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    but what if said company lives up to the hype?
    I don't mind advertisements delivering as promised but it is a rarity. And I get that companies have to get people hyped up for a series, and you'll see me sharing that with glee from time to time. I ran a thread yesterday basically repeating hype from Marvel about an upcoming Nick Fury series in April. But I don't normally trust when a company tells me it's going to "be good". Mainly because market manipulation works against accurate portrayal in pursuit of dollars and so the best way to do that is to make you feel like you absolutely need something before you know fully what it is.

    And obviously this would depend on the company since some companies can deliver on hype near consistently with minimal to no overhype. It's just not common that advertisement hype delivers as promised, or sometimes even representative of the final product. This is especially so as hype has become one of the biggest methods to sell things, particularly in video games, comics, movies, and television. Shoot, that's the entire business model of infomercials like the slap chop or mighty putty. Like I said, I understand that's what a company must do to garner interest and give its product the best chance it has at success, but I rarely trust it because of how often I've been burned.

    Can any of us say Suicide Squad lived up to its hype? Duke Nukem Forever? Batman vs Superman? Passengers, Prometheus, pretty much any Aliens game, Ryse, Order: 1866, Playstation VR, Age of Ultron, Watchdogs, Convergence, State of Jones? All hyped to be one of the biggest things ever/return to form/spectacles, and all of them pretty much fell flat. In some cases they were sheer atrocities. All of them hyped through the roof by advert firms.

    Also, this isn't to say that peer to peer hype is some foolproof or pure method. I hype the fuck out of Nextwave to anybody who will listen and I'm pretty sure most people here who have tried it can't figure out why I like it.

  12. #12
    Hold for applause (◡‿◡✿) Nikamara's Avatar
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    It depends on if it is actually good.
    If something is great, no amount of hype can ruin the experience the for.
    If something is mediocre, hype will make me end up hating it because I'd go in with high expectations XDDDDDDDDDDD


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  13. #13
    ◤ wazzup Ozymandias's Avatar
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    Quote Originally Posted by Makenzye View Post
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    I don't mind advertisements delivering as promised but it is a rarity. And I get that companies have to get people hyped up for a series, and you'll see me sharing that with glee from time to time. I ran a thread yesterday basically repeating hype from Marvel about an upcoming Nick Fury series in April. But I don't normally trust when a company tells me it's going to "be good". Mainly because market manipulation works against accurate portrayal in pursuit of dollars and so the best way to do that is to make you feel like you absolutely need something before you know fully what it is.

    And obviously this would depend on the company since some companies can deliver on hype near consistently with minimal to no overhype. It's just not common that advertisement hype delivers as promised, or sometimes even representative of the final product. This is especially so as hype has become one of the biggest methods to sell things, particularly in video games, comics, movies, and television. Shoot, that's the entire business model of infomercials like the slap chop or mighty putty. Like I said, I understand that's what a company must do to garner interest and give its product the best chance it has at success, but I rarely trust it because of how often I've been burned.

    Can any of us say Suicide Squad lived up to its hype? Duke Nukem Forever? Batman vs Superman? Passengers, Prometheus, pretty much any Aliens game, Ryse, Order: 1866, Playstation VR, Age of Ultron, Watchdogs, Convergence, State of Jones? All hyped to be one of the biggest things ever/return to form/spectacles, and all of them pretty much fell flat. In some cases they were sheer atrocities. All of them hyped through the roof by advert firms.

    Also, this isn't to say that peer to peer hype is some foolproof or pure method. I hype the fuck out of Nextwave to anybody who will listen and I'm pretty sure most people here who have tried it can't figure out why I like it.
    as far as the hype that precedes the release of comic books' crossover events, the only ones to blame are its consummers, I mean at some point people oughta stop being gullible by buying into somthing they know will suck 9 out of 10 times, is spammed every other month, and ruins good stand-alone titles because ''muh shared universe''

    making profit is the only thing that drives corporations, so by default they will always take the easier route unless they're hard-pressed by the consummer to do otherwise, so whoever buys their products has the responsability to be conscious of what it's being fed and make their voice count with their wallets

    all it takes is an ounce of critical thinking, people are just lazy, it's easy to point the blame at corporations but it's not so clear-cut

    just for emphasis, right now the quality of television series is better than it's ever been (and in some cases rivaling feature films), but 12 or 15 years ago this wasn't the case, consummers made a difference by showing appreciation for shows like The Sopranos, The Wire, Deadwood, and more recently Breaking Bad, which paved the way and elevated the standard for many shows we enjoy nowadays -- corporate will always follow wherever the demand is


  14. #14
    Dimensional Boxer Mankey's Avatar
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    I think hype is a bad thing, but these days it's probaby mandatory thing to do if you want your work to be noticed by the crowd and actually turn a profit.

    It's a shame I guess we live in a world like that.

    - - - Updated - - -

    I think crowd hype is a bad thing, but these days it's probaby mandatory thing to do if you want your work to be noticed by the crowd and actually turn a profit.

    But personal hype is a good thing and mouth to mouth commercialism is still teh best.

    Sometimes it detracts from the experience, if the hype is through the roof.

    I personally try to not give in to tit.

  15. #15
    Skraawwk!! Makenzye's Avatar
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    Quote Originally Posted by Ozymandias View Post
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    as far as the hype that precedes the release of comic books' crossover events, the only ones to blame are its consummers, I mean at some point people oughta stop being gullible by buying into somthing they know will suck 9 out of 10 times, is spammed every other month, and ruins good stand-alone titles because ''muh shared universe''

    making profit is the only thing that drives corporations, so by default they will always take the easier route unless they're hard-pressed by the consummer to do otherwise, so whoever buys their products has the responsability to be conscious of what it's being fed and make their voice count with their wallets

    all it takes is an ounce of critical thinking, people are just lazy, it's easy to point the blame at corporations but it's not so clear-cut

    just for emphasis, right now the quality of television series is better than it's ever been (and in some cases rivaling feature films), but 12 or 15 years ago this wasn't the case, consummers made a difference by showing appreciation for shows like The Sopranos, The Wire, Deadwood, and more recently Breaking Bad, which paved the way and elevated the standard for many shows we enjoy nowadays -- corporate will always follow wherever the demand is
    I halfway agree.

    I would completely agree if humans weren't hard wired to not want to "miss out" or be excitable. The same thing that creates road warriors, people who buy up ammunition they don't need, and overeat causes a lot of the same behaviors we see when people fall to hype. Most people understand they're often being duped or when something is directly bad for them, but continue to fall for it because when they're given the idea they are making the decision they don't notice it as easily. Nowhere was that more evident than in video games or movies (many would argue food) where hype tends to make people forget their more critical thoughts. Excitement overwhelms us into ignoring some of our red flags. Despite how we joke about it: Most people aren't dumb. We need look no further than our fellow temeffians for an example of how hype can build some up, repel some, and leave a lot of people let down. Or how hype sometimes changes how they even perceive the end product. By no means are most temeffians dumb people.

    Comics are the same way. When, let's say Marvel (because nobody does it more), goes out of its way to advertise like crazy and try to build excitement the reader has an increased interest and attached names can really drive hype up before since advertisement plays directly on how humans interpret critical information and interest. This is compounded by the execs and selected leaked information generating interest amongst the influential, which in turn drives up hype and interest further. This is how hype starts, and since none of us are psychic only a few people who are just that cynical tend to not anticipate a purely awful time. It isn't by entire accident hype is generated.

    And that's not to say buyers have no say in it, but often enough a corporation pushes to normalize certain behavior and trends which rearranges how we feel we should buy stuff/interpret information and so we actually believe it gets better despite never actually seeing better. That's why Big Events in comics sells so well. Most people who just came off the last big event didn't really care for it, knowing full well another big event is coming, but will continue to buy since that Big Event will encompass the entirety of that imprint once again and the stories will make lesser sense without the larger series also being bought with the promise that mistakes and lessons are learned and improvements are being made. Brevoort comes out, talks about what made the last Big Event rough and talks about what is being redressed, which in turn drives interest and the cycle starts anew with select leaks. A method to keep comic book readers from simply quitting that imprint altogether? Mediocre and sometimes rewarding returns and promises of greater and more bold directions. Small deliveries sometimes returns more trust than should be. Because we know we can't simply disprove a company is already screwing something up, and the promise just has to sound good for interest to be peaked and some of their other products aren't that bad or are sometimes great. When a company has been known to do good and bad, we don't really have a way to accurately gauge what their products may be, and if they have our interest they very well may have the benefit of the doubt from us as well. And they know how to do this. This is the entire Gearbox Software method of doing things. Speaking of which, this is also how Aliens: Colonial Marines even made sales. Sheer lies. We also don't tend to "vote with our wallet," nor sometimes is even effective if just enough people continue to buy a product. And when it comes to hobbies, like religion, we tend to relapse if things don't change our way. We as humans tend to give in. And with comics? Comics have developed such a completionist and collector's mindset that it is damn near impossible for many readers to stop reading entire lines of comics since they need to finish them. At least to an arcs end.

    The best way to accomplish getting away with substandard performances through sales? Hyping it to high heaven. Because we just sometimes do not recognize when we are being duped, or like I said flat out ignore the warning signs if there's just enough confusion in ourselves to trigger a warning. So I don't place the blame solely on the consumer because the consumer is running solo against a campaign organized and built with tremendous amounts of time, effort, research, and man hours whose only interest is in manipulating how you feel about something. It isn't that the consumer shouldn't be smart or keeping an eye on things they're looking to plunk a lot of money down on, but buyer beware only works when you can basically see the product before you get it and not when the consumer works on the promises/displays of the product. Especially if the consumer is new to the type of product or just doesn't have the down time to get into the nitty gritty details. And sometimes that doesn't guarantee successful deflection. Even when it comes to comics I sometimes can't tell for sure when a series is going to be good, really good, garbage, or just sort of mediocre sometimes, and I have a pretty intricate knowledge of the internal functions and creators in that industry. Heck, even the bigger names in that industry can't be absolutely sure.

    Going back to Aliens: CM, a lot of critics and gamers were taken aback since the actual product was far different from what they were being offered. And you can't really blame the consumer for those sorts of things when they have to make the assumption what they see is what they get, and on the inside of the cherry scented chocolate box is anything but what was being advertised.

    I did want to talk about television for a moment since I have thoughts on that, but television is a whole other box of worms.

  16. #16
    ◤ wazzup Ozymandias's Avatar
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    jesus Mak, what d'you have to write an essay lol

    this is punishment for someone with a short attention span like myself

    I will read this later, maybe


  17. #17
    Skraawwk!! Makenzye's Avatar
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    Quote Originally Posted by Ozymandias View Post
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    jesus Mak, what d'you have to write an essay lol

    this is punishment for someone with a short attention span like myself

    I will read it later lmao
    lol I actually blew a third out of there. Originally I also talked about television but I got way off track.

    But it's more I just have strong opinions about adverts and how they affect people.

    I got to work for the advertising side of my company once, and it was by far the worst job I was ever part of when I got to start sitting in on some of their stuff.

  18. #18
    VICE's Avatar
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    Quote Originally Posted by Ozymandias View Post
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    it doesn't ruin anything unless you blow your expectations out of proportion

    ''hype'' is only an indication of people's appreciation for a work's content, you either enjoy something or you don't

    also @VICE; you should know better than to post threads of this kind in the Theater, this goes in the main section smh
    bruh I know, was just thinking bout tv in general, nothing related to other hype-related things.

    Thanks to Cake~


  19. #19
    COV's Avatar
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    All I can say is that I like Batman v Superman and Suicide Squad


    I AM THROGG! THE TRUE KING IN THE NORTH!!!

  20. #20
    Skraawwk!! Makenzye's Avatar
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    You say that in jest, right?

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